Reflections of a Successful Wallflower can only be compared to reading the diaries of Andrea Michaels, considered to be the backbone of the special events industry. This multiple award-winning business woman shares openly and candidly, not only the public wunderkind but the inner woman. Discover the workings of one of the foremost event producers in the world. You’ll laugh; you’ll cry; you’ll be in disbelief and fascinated at the same time. Andrea is a storyteller, and her stories and her life are great lessons for everyone.
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ANDREA MICHAELS – President of Extraordinary Events
Winner of 39 Special Events magazine Gala Awards, Andrea was honored as the“Pillar of the Industry” during The Special Event Gala in 2014. This unique one-time-only achievement award, on the heels of the 25th Anniversary of Extraordinary Events, recognized Andrea for a lifetime of elevating the quality, integrity, creativity and impact of the events industry, as well as spearheading its international outreach. Andrea is also the first inductee into the Special Event Industry Hall of Fame and the recipient of the coveted Special Event Award of Excellence and a Lifetime Achievement Award. Additionally, she has won the M.P.I. Global Paragon Award and a SITE Crystal Award, among many other such honors. Andrea has planned and produced events since 1973, expanding from local Los Angeles based events to a dominant international presence.
How does Andrea stay ahead of the competition and consistently exceed her clients’ expectations? She listens. To her clients. To her vendors. To the industry. Then she integrates that very precise information in order to achieve her clients’ individual goals through creative marketing and integrated special events. What does this mean and how does it benefit you? It means that Andrea will promise that your needs are understood, your goals are met, and your budget is respected. All achieved through listening.
Andrea thinks of each event like a play…with an overture, acts, and finale, which brings a satisfying experience to all who attend her events. She believes in intense communication through marketing strategies designed to fulfill the goals of each individual project.
Whether it’s a multi-day festival at Mall of America, the opening of G.M. Place in Vancouver, hybrid events for MINI, the holiday spectacle for Go Daddy or multi-day programs throughout Europe, Asia or Latin America, no event is too small or too large. All are given equal attention.
Andrea’s conceptualization skills, logistical savvy, and ability to produce the mega-event for thousands of guests are legendary. Each event presented to her is analyzed for its specific needs. Her ever-growing clientele is loyal, and many clients have been with her for more than 20 years. These sought-after relationships are based on proven performance and enriched with trust and ethics. She listened carefully 25 years ago. She listens now.
Andrea is now a published author. Available on Amazon as a hard-bound book or on Kindle, as well as at Barnes & Noble book stores, her book, Reflections of a Successful Wallflower; Lessons in Business, Lessons in Life, is a tell-all, in-depth glimpse into her personal and professional life and is quite a read! Other books co-authored by Andrea include: Stepping Stones to Success with Deepak Chopra and Jack Canfield; Yes You Can! Reaching your Potential While Achieving Greatness with Dr. Warren Bennis and Jim Rohn; Bushido Business – The Fine Art of the Modern Professional with Tom Hopkins, Brian Tracy and Stephen M.R. Covey; and Mastering the Art of Success with Mark Victor Hansen, Les Brown and Jack Canfield.
Follow Andrea on https://www.facebook.com/pages/Extraordinary-Events/;https://www.facebook.com/pages/Reflections-of-a-Successful-Wallflower-Lessons-in-Business-Lessons-in-Life/ and Twitter @extraordinaryev.
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